Liz Arezina
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Healthcare Content

 

Impact Everyday

Northwestern Medicine is consistently recognized as one of America's Best Hospitals, offering world-class, innovative, and breakthrough care to their patients. Providing digestible education for the community contributes to Northwestern Medicine's mission to help patients Impact Everyday, with information curated in their content hub

My goal was to bring that mission to life in NM's content initiatives. The following assets were part of the hospital system's social and blog content initiatives.

Deliverables // Illustrations, blog infographis, campaign photo assets

 

Category // infographics, illustration

Client // Northwestern Medicine, 2017

Role // illustration, visual design, photography, photo retouching

Agency // Laughlin Constable

Partners // Anna curtis, copywriter; Shea Corrigan, Copywriter; Dana Khapingist, copywriter

 
 
 

ILLUSTRATION STYLE

Northwestern Medicine recognized that sometimes their medical content could be difficult to understand and wanted an illustration style that would help alleviate that. This illustrative style is meant to be inviting, fun, and inspire readers to stay up-to-date with the blog.

 
 
 
 

photo style

The curated photo style of Northwestern Medicine shows everyday life moments. This serves as a reminder that keeping healthcare top of mind at all times is important.